People in our society today know the cost of everything and the value of virtually nothing. We treasure things that bring us very little, if any, pleasure, and we ignore the truly priceless. When you establish your financial goals, it is important that they really be “your goals,” not someone else’s. We are constantly bombarded with messages that tell us to feel good or be important we must drive a certain car, drink a certain beverage, or wear a certain brand of clothes. These messages have an impact.

I am in the television business, and I am constantly amazed how our industry underestimates the intelligence of the viewing audience. The average young person, upon their graduation from high school, has witnessed thousands of murders and violent crimes via the television. The television industry would have you believe that this has no impact on them as “ they understand the difference between fiction and reality” On the other hand, these same television executives will justify charging you well in excess of $1 million of air time during the Super Bowl to sell your latest breakfast cereal.

The single characteristic shared by more top executives is the fact that they read or listen to positive, motivational, affirmation material on a regular basis.

We must understand that we are in a battle of cost and value, and it is a battle for the mind. If we truly are a product of what we think about all day, the most valuable property we can ever own would be s positive, self-affirming thought.

In a recent survey of the top executives of the fortune 500 companies, it was determined that the characteristic that these business leaders have most in common is not their education, skill level, or work ethic. It was discovered that the single characteristic shared by more top executives is the fact that they read or listen to positive, motivational, affirming material on a regular basis.

The next time you have the choice between feeding your ego, feeding your body, or feeding your mind, try feeding your mind and you will find that it will result in a permanent change that will be manifested in every area of your life.