Here are the three guides to acquiring and strengthening the power of belief:

1: Think success, don’t think failure.

At work, in your home, substitute success thinking for failure thinking. When you face a difficult situation, think “I’ll win,” not “I’ll probably lose”. When you compete with someone else, think, “l ‘m equal to the best,” not “I’m outclassed”. When opportunity appears, think “I can do it”, never “I can’t”. Let the master thought “I will succeed” dominate your thinking process. Thinking success conditions your mind to create plans that produce success. Thinking failure does the exact opposite. Failure thinking conditions the mind to think other thoughts that produce failure.

2: Remind yourself regularly that you are better than you think you are.

Successful people are not supermen. Success does not require a super intellect. Nor is there anything mystical about success. And success isn’t based on luck. Successful people are just ordinary folks who have developed belief in themselves and what they do. Never – yes, never – sell yourself short.

3: Believe Big!

The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier- certainly no more difficult – than small ideas and small plans

We need from every man who aspires to leadership – for himself and his company – a determination to undertake a personal program of self-development. Nobody is going to order a man to develop …. Whether a man lags behind or moves ahead in his speciality is a matter of his own personal application. This is something which takes time, work, and sacrifice. Nobody can do it for you

Mr Ralph J. Cordiner

Chairman of the board of the General Electric Company

Mr Ralph J. Cordiner, said the above to a leadership conference.

Mr. Cordiner’s advice is sound and practical. Live it. Persons who reach the top rungs in business management, selling, engineering, religious work, writing, acting and in every other pursuit get there by following conscientiously and continuously a plan for self-development and growth.

Any program – and that’s exactly what this book is a must do three things. It must provide content, the what-to do. Second, it must supply a method, the how – to-do-it. And third it must meet the acid test; that is , get results.

The what of your personal training program for success is built on the attitudes and techniques of successful people. How do they overcome obstacles? How do they earn the respect of others? What sets them apart from the ordinary? How do they think?

The how of your plan for development and growth is a series of concrete guides for action. These are found in each chapter. These guides work. Apply them and see for yourself. What about the most important part of training: results? Wrapped up briefly, conscientious application of the program presented here will bring you success and on scale that may now look impossible. Broken down into its components, your personal training program for success will bring you a series of rewards: the reward of deeper respect from your family, the reward of feeling useful, of being someone, of having status, the reward of increased income and a higher standard of living.

Your training is self-administered. There will be no one standing over your shoulder telling you what to do and how to do it. This book will be your guide, but only you can understand yourself. Only you can command yourself to apply this training. Only you can evaluate your progress. Only you can bring about corrective action should you slip a little. In short, you are going to train yourself to achieve bigger and bigger success.

You already have equipped laboratory in which you can work and study. Your laboratory is all around you. Your laboratory consists of human beings. This laboratory supplies you with every possible example of human action. And there is no limit to what you can learn once you see yourself as a scientist in your own lab. What’s more, there is nothing to buy. There is no rent to pay. There are no fees of any kind. You can use this laboratory as much as you like for free.

As director of your own laboratory, you will want to do what every scientist does: observe and experiment. Isn’t surprising to you that most people understand so little about why people act as they do even though they are surrounded by people all their lives? Most people are not trained observers. One important purpose of this book is to help you train yourself to observe, to develop deep insight into human action. You’ll want to ask yourself questions like “Why is John so successful and Tom just getting by?” “Why do some people have many friends and other people have only few friends?” “Why will people gladly accept what one person tells them but ignore another person who tells them the same thing?” Once trained, you will learn valuable lessons just through the very simple process of observing. Here are two special suggestions to help you make yourself a trained observer. Select for special study the most successful and the most unsuccessful person you know. Then, as the book unfolds, observe how closely your successful friend adheres to the success principles. Notice also how studying the two extremes will help you see the unmistakable wisdom of following the truths outlined in this book.

Each contact you make with another person gives you a chance to see success development principles at work. Your objective is to make successful action habitual. The more we practise, the sooner it becomes second nature to act in the desired way.

Most of us have friends who grow things for a hobby. And we’ve all heard them say something like “It’s exciting to watch those plants grow. Just look how they respond to plant food and water. See how much bigger they are today than they were last week.” To be sure, it is thrilling to watch what can happen when men cooperate carefully with nature. But it is not one-tenth as fascinating as watching yourself respond to your own carefully administered thought management program. It’s fun to feel yourself growing more confident, more effective, more successful day by day, month by month. Nothing – absolutely nothing- in this life gives you more satisfaction than knowing you’re on the road to success and achievement. And nothing stands as bigger challenge than making the most of yourself.